Rice Trading and Processing Division
Our objective is to provide safe, nutritious and healthy premium rice to the population of China.
Our Mission：
Our mission is to best respond to our clients’ interests.
We strive to be the pioneer and leader of the ‘rice-eating culture’ in China. We aim to serve clients’ interests to the fullest capacity by understanding their needs, performing ongoing research and development, using strictly regulated production processes and applying our extensive technological knowledge.
Our mission also includes acting as a good example of a socially responsible corporation.
Using macroeconomic policies, we endeavor to provide food-supply solutions to the public and help farmers to enhance their crop production efficiency and act as a pillar of support for the country.
To Optimize Shareholders’ Value.
We aim to maintain a sustainable and stable growth of returns for our major shareholders, and the COFCO Group. We strive to outperform other companies within our sector and emerge as the leading producer, supplier and best brand of rice in the industry.
To Enhance and Strengthen Our Employees.
Our mission is to provide an equal and fair opportunity for career development for our employees and to build a strong corporate culture within our Company.
Our Goal：
Our goal is to become the leader in the rice industry.
（１）Product
Our main products are high-quality white rice,including short grains which are of northeast origin and Jiangsu origin, as well as the long grain which is of southern origin.; parboiled rice and imported rice. Our domestic product categories of rice include: “DaoHuaXiang” (稻花香), “Crystal Rice” (水晶米), “Fragrant Rice”(东北香米), golden classics white rice(金典东北米) , “ChangLiXiang”(金典长粒香), “Glutinous Rice”(苏香米),etc.
Our imported product categories of rice include: Thai-fragrant Rice、 AKITAKOMACHI、KOSHIHIKARI
（２）Brand:
